Branded entertainment for film on 1983 cricket World Cup

Mumbai, Oct 24 (: In-film and co-marketing offers, strategic partnerships and creation of mental property and merchandise — all this has been deliberate as a part of branded leisure for the upcoming Hindi movie “”83”.

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Phantom Movies and Reliance Leisure have signed an unique contract with Bartle Bogel Hegarty (BBH) for branded leisure and partnerships for the film, which is able to inform the story of India’s journey to win its first cricket World Cup in 1983 in England, learn a press release.

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It stars Ranveer Singh and might be directed by Kabir Khan.

As a part of the pact, BBH would be the branding custodian for “”83” and might be providing leisure advertising and marketing providers that not solely embody bringing in-film and co-marketing, offers but in addition constructing strategic partnerships and creating mental property and merchandise.

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